The Accent
on what matters.
For the brand's fifth anniversary, NOPé is refocusing on its foundations and on YOU. The philosophy of the Accent is above all a message we want to get across: we're with you in what matters to you. Whether it's the moment you run for the sheer pleasure of it, or the urge to breathe out in the open air. What counts most is that it comes from you. The rest, we'll put the Accent on it.
From Saguenay to the world
The origin and the definition
NOPé's origins go back to 2019, with neck warmers and then the first hoods, handmade in Saguenay by Samaëlle Belley, the brand's founder.
NOPé takes its name from the world of textiles, after the French verb noper.
The great adventure
The arrival of Catherine Sauvageau in 2021 transformed NOPé. Leaving the banking world for entrepreneurship, she began a phase of structuring the company: incorporation, trademark protection, digitization and strategic partnerships.
The brand sets its sights on national expansion.
Change and growth
In 2023 a new chapter opens: Catherine Sauvageau acquires NOPé and becomes its President and CEO.
The Sports Experts adventure begins in Saguenay–Lac-Saint-Jean, with Jonquière, Chicoutimi and Chibougamau as its first allies. In three years NOPé multiplies its points of sale, going from 3 to 23 across Quebec.
In-house design and expansion
2024 marks a creative turning point: NOPé signs its own designs. The hood and overhood collections take on original colours and patterns. The brand also takes its first steps into childrenswear.
The leap into Ontario
By late 2024 NOPé had won over Quebec. The team takes the leap and tests Ontario. The market's reaction is immediate. Sales exceed forecasts and confirm that a brand born in Saguenay can hold its own elsewhere.
Simons opens its doors to us
In the fall of 2025, NOPé enters Simons. With 19 department stores across Quebec, Ontario, Alberta, British Columbia and Nova Scotia, Simons brings the Saguenay brand within reach from coast to coast. Now carried in some sixty points of sale, NOPé takes its place on the national stage.
First Spring–Summer collection
The first spring–summer collection launches. The NOPé Atelier is now in place, focused on building considered ranges designed above all for the pleasure of being outdoors.
The NOPé Atelier since
0000The NOPé Atelier is where our next pieces take shape. One team, one intention: to design for the pleasure of moving.
NOPé was born from a simple observation. Outdoor clothing for women was designed for performance, rarely for desire. We wanted the opposite: pieces made for those who go outside because it does them good. The Atelier is that conviction given a place and the means to act.
This is not an empty promise. The research and development team exists, and it is already at work. Fall–Winter 2026 is its first signal.
Five years spent making things for those who go outside. The Atelier is our way of answering “and what comes next?”
The Accent Club
The Club Accent is NOPé's loyalty program. A way of recognizing those who follow us season after season, and of giving you a little more with every interaction with the brand: a purchase, a review you leave, a moment shared with the community, and much more.
You earn points through your purchases, but also through certain actions with the brand — e.g. product reviews, your birthday, newsletter sign-up, and so on. The more you collect, the further you move up the program's tiers, each one unlocking new rewards.
Tiers are based on the total amount spent at NOPé. The longer your history with the brand, the more your status and rewards grow with you.
Benefits designed for the NOPé community — e.g. exclusive discounts, early access to new arrivals, surprise gifts, free shipping, and more. Nothing complicated: the more loyal you are, the more NOPé recognizes you.
It's automatic and free. As soon as you create your account on the online store, you are part of the Club Accent. Nothing else to do.
Because loyalty deserves to be celebrated. The Club Accent is our way of thanking everyone who follows us on this adventure, and of strengthening that sense of belonging to a community that loves the outdoors as much as we do.
Season's conceptLookbook
Launching early OctoberHood
Made for the cooler moments.
Comfortable and insulating
Versatile, for crisp air and the first light snow.
Fleece made for winter
Breathable fleece that dries quickly and washes easily.
Available in two sizes
Small: worn on its own for a closer fit.
Medium: to layer over another accessory.
The Hood, according to NOPé
The Atelier's logbook
“This hood was designed to make the most of winter — warm, and above all comfortable. Its polyester dries fast, because we know that in Quebec, the snow doesn't take a break.”
new rangeTechnici-T
The perfect base layer for autumn outingsOur technical range
Our new line includes four new products made from polyester, each available in two colourways.
Variant A
In every season, for your performance.
Extended coverage
The face, the neck and the head — where protection from wind and cold matters most.
Warmth and breathability
A technical polyester that wicks away the moisture your effort generates.
Light and stretchy
It follows the body's natural movement and adapts to different levels of intensity.
The Elevation balaclava, according to NOPé
The Atelier's logbook
“The balaclava was designed to follow your adventures, whatever the season or the activity. For a run outdoors, wear it with a cap or a beanie, depending on what the weather has in store. Heading for the mountain? Just slide it under your ski helmet and you're ready to bomb the runs and try your best tricks.”
Effective protection against cool temperatures, without sacrificing breathability.
Buy nowA clean design to stay active without overheating, from sport to the daily commute.
Buy now
A breathable technical polyester, for light, high-performing protection.
Buy now
extended rangeBeanies & Neck Warmers
Beanies and neck warmers for winter.
Our selection grows with new colourways, patterns and materials, for a wider range of choices.
Variant A
The comfort of fleece, any time, with style.
Exclusive NOPé patterns
A selection of patterns to bring a touch of personality to winter dressing.
An ultra-soft fleece
Everyday warmth and comfort, against cold air and light snow.
Women's cut, one size
A 54–60 cm range for a perfect fit.
The Fleece Beanie, according to NOPé
The Atelier's logbook
“The fleece beanie is the perfect companion for après-ski. Once the skis are put away, pull it on and enjoy the rest of the day in the warm. Because the pleasure of the mountain doesn't stop at the last run.”
A selection of patterns to bring a touch of personality to winter dressing.
Buy now
Its soft knit sits perfectly with the NOPé hood, with no compromise on style.
Buy now
It holds warmth in winter and breathes in summer, while protecting from UV rays.
Buy nowThis is only
the beginning.
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